Our Story

Our company was founded by Searle Goott, an ex. Ernst & Young Chartered Accountant with 30 years’ experience working as a Financial Director for various companies (both enterprise and SME's). Flagship was born out of frustration with the lack of available reporting tools to enable the automation and customisation of management reports, KPI's and other key accounting reports.

Our mission is simple: To be the go-to product for financial reporting by providing:

- An easy an intuitive app.
- Functionality required to meet the user's reporting requirements.
- Connectivity to key software vendors.

With Flagship, you can create management reports in minutes, in your format, with an easy and visual drag and drop interface. Data is consistently in sync with your accounting system, so your reports are automatically updated.

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Meet the Team


CEO & Founder

Before starting Flagship, Searle successfully started and later sold an accountancy channel partner business to a leading competitor.

After qualifying as a Chartered Accountant with Ernest & Young in South Africa, he has gained over 30 years experience working with both larger Corporates and SME’s in the UK and internationally.


Executive Director

David is an experienced Fortune 50 technology leader with a track record of managing diverse global teams. These include Cloud, SaaS, IoT, AI & ML. Most recently David served as Senior Vice President of Dell Technologies Select (DT Select), a unique business segement formed in 2017 after Dell acquired EMC.

Prior to joining Dell Technologies David held various leadership pisitions at Hewlett Packard (HP) including Vice President Managing Director HP Israel.


Head of Sales & Marketing

Tracey has a wealth of sales & marketing experience having founded and successfully run her own aromatherapy business.

Tracey is responsible for all social media marketing and client retention


Strategic Account Executive

Archie graduated with a 1st Honours degree in International Business and Communications in 2019.

Since then he successfully helped to launch a PPE company taking a lead role in direct sales to large corporates.

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