Our Story

Our company was founded by Searle Goott, an ex. Ernst & Young Chartered Accountant with 30 years’ experience working as a Financial Director for various companies (both enterprise and SME's). Flagship was born out of frustration with the lack of available reporting tools to enable the automation and customisation of management reports, KPI's and other key accounting reports.

Our mission is simple: To be the go-to product for financial reporting by providing:

- An easy an intuitive app.
- Functionality required to meet the user's reporting requirements.
- Connectivity to key software vendors.

With Flagship, you can create management reports in minutes, in your format, with an easy and visual drag and drop interface. Data is consistently in sync with your accounting system, so your reports are automatically updated.

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Meet the Team


CEO & Founder

Before starting Flagship, Searle successfully started and later sold an accountancy channel partner business to a leading competitor.

After qualifying as a Chartered Accountant with Ernest & Young in South Africa, he has gained over 30 years experience working with both larger Corporates and SME’s in the UK and internationally.

Marek Rudzki

Tech Advisor

Marek founded MJR CoLab to help teams deliver valuable software in dynamic and unpredictable business environments. For over 10 years, Marek has shared his experience working for start-ups, SMEs and large corporations in the financial and banking industries.

As a certified Agile Project Manager (PMI ACP and Scrums.org PSM), Marek draws on his expertise to support organisations seeking to improve their software delivery process, eliminate waste and maximise their ROI.


Head of Sales & Marketing

Tracey has a wealth of sales & marketing experience having founded and successfully run her own aromatherapy business.

Tracey is responsible for all social media marketing and client retention


Executive Director

David is an experienced Fortune 50 technology leader with a track record of managing diverse global teams. These include Cloud, SaaS, IoT, AI & ML. Most recently David served as Senior Vice President of Dell Technologies Select (DT Select), a unique business segement formed in 2017 after Dell acquired EMC.

Prior to joining Dell Technologies David held various leadership pisitions at Hewlett Packard (HP) including Vice President Managing Director HP Israel.

Bobby Lane

Director of SME Advisory Services

Bobby is a chartered accountant with over 25 years’ experience in professional practice and as a CFO. Bobby is a SAGE Global Business Influencer and was voted No. 1 in the Top 50 Most Influential Sources of Finance News and Information on social media by Economia. He is a Fellow of the Institute of Chartered Accountants in England and Wales and is a registered ICAEW Business and Finance professional.

Bobby is a specialist in providing consultancy for growing businesses, assisting with startups and helping getting struggling companies back on track. In addition to being a regular contributor to trade and national media titles, Bobby is a judge on the Drapers Independents Awards, the Women in Accountancy and Finance Awards and Accounting Excellence Awards.

Dale Nursten

Non Executive Director

Dale has over 20 years’ experience as an entrepreneur scaling up and exiting a number of technology businesses. Dale has a strong background in finance, accountancy and technology which he uses to provide strategic advice.

Dale is currently working with ITHQ which specialises in providing strategy led services in Cyber Resilience, Hybrid Cloud, Data Analytics and Digital Working.

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